A DIY pillow inspired by the new Magnolia Hearth + Hand line

Oh, new Magnolia Hearth + Hand line at Target, you are adorable.

I ordered a few things this weekend and while I was in the store earlier this week, I saw the whole collection (or at least what was left of it in my store) in person.

One of the items I almost bought was this cute embroidered pillow.

If you know anything about me, you know I have a sliiiight obsession with pillows. I’ve tempered my pillow-collecting habits a lot since moving, but still, a good pillow has the ridiculous ability to make me put it in my cart.

This sweet embroidered pillow almost found it’s way into my cart, but then I had second (rational) thoughts.

First, I don’t need another pillow.

Second, if I do add more pillows to my life, I strongly prefer down-filled inserts. Pillows from Target do not have down inserts and they do not have zippers to replace the inserts. Therefore, I have to cut the opening, pull out the old insert, add a down insert and stitch it back up. I’ve done it plenty of times before, but it’s kind of a pain.

And third, I knew I could DIY this one very easily with things I already had at home.

So cute Hearth + Hand pillow did not come home with me, but yesterday – in just about an hour – I recreated my own version and I love it just as much.

If you’re feeling crafty, this is a great, very simple project to try.

Here’s what you’ll need:

white pillow cover | down insert | black embroidery thread | embroidery needle | scissors | ruler | pencil

I happened to have a white linen-like cover from IKEA and figured it would work perfectly for this project. I usually get my down inserts from IKEA as well, as they are very inexpensive.

Okay, on to how I embroidered the pillow …

STEP ONE: mark out where your X’s will be

I started by putting my ruler diagonally from the bottom left corner up to the top right corner and marking every 3 inches.

From that mark, I measured over 4 inches and made another mark. Then used that second mark as a guide for where the next diagonal line would be.

Here’s a illustration to help explain what I mean:

You could put your marks wherever you like, of course. Mine are not perfectly equal, but that doesn’t bother me.

STEP TWO: thread the needle and knot the end

STEP THREE: Embroider an X

At a mark, make a stitch going up from under the pillow cover and over diagonally about a 1/4″. I just eyeballed the stitches to make them about equal.

STEP FOUR: tie off the thread

You’ll want to trim the ends of the knots pretty closely so that they do not show through the right side of the pillow cover.

Once you embroider all of your X’s, you’ll have this cute pillow.

I added the down insert, zipped up the bottom and my project was complete.

This pillow was a super easy project and gives that same cute look as the Hearth + Hand version.

You could try this with any color combination of pillow cover and thread. Black cover with white x’s? Green and white for Christmas? Shades of pink for your daughter’s room? So many possibilities.

I’m pretty proud of myself for resisting the store-bought pillow and using what I had at home to create my own version. Hope you are inspired to make one of your own, too!


chair (similar) | check blanket | side table (similar) | mug

21 Responses to A DIY pillow inspired by the new Magnolia Hearth + Hand line

  1. Jenny November 4, 2018 at 12:52 pm #

    Hi Emily! This is an awesome idea!
    Would you be able to duplicate this and sell the covers already finished?!

  2. Tristan B. November 13, 2017 at 12:10 pm #

    This is SO crazy cute!

  3. Kristin S November 12, 2017 at 4:02 pm #

    Is it bad that I like yours better?!?! I have a slight obsession with IKEA covers and inserts as well.

  4. Lindsay November 10, 2017 at 2:09 pm #

    Thanks for sharing this! I just bought red pillow covers from ikea for Christmas but thought they could use a little something extra and this is perfect! I think I’ll use white thread 👏🏼😄

  5. Janae November 10, 2017 at 7:56 am #

    Just throwing a third idea out there… They have this pillow in identical placemat at Target for $5. It pretty much has the same dimensions, could just undo an edge and pop a pillow in there, all for $5:) that is if you want the rectangular shape!

  6. Justina November 9, 2017 at 9:10 pm #

    Looks great and good example of re-purposing what we already have.

  7. Ann Marie @whitehouseblackshutters November 9, 2017 at 3:14 pm #

    I like your version better! Thank you for the idea and simple tutorial.

  8. Ashley November 9, 2017 at 1:23 pm #

    About an hour ago I was staring at this pillow on my couch thinking “wow I could make this” :) Glad to see you had the same thought ahead of purchasing!

  9. Lynn November 9, 2017 at 1:21 pm #

    Your pillow turned out so cute! I have some of the Ikea covers already and think I will give this a try. Thanks for the great idea. I picked up some items from the new Hearth and Hand collection this weekend too. I thought it was a good selection of items.

  10. Kristin November 9, 2017 at 11:41 am #

    I love this so much, Emily! Do you know what I’d love even more? Big fluffy pompom tassels on the four corners the same color as the x’s. Don’t you think?!

    Or, leave it as is. It is still perfect!

    • emily November 9, 2017 at 3:21 pm #

      I totally agree! I’ll make some :)

  11. Marley M. November 9, 2017 at 11:01 am #

    I completely agree with the pillows at Target. I only buy zipped pillow covers and use IKEA down inserts as well. I was eyeing this pillow as well, so this is a great alternative! As always love your creativity and finding a way to make it work! My motto is “use what you have” and this is an awesome example. Thanks for sharing xo

  12. Tanya November 9, 2017 at 10:56 am #

    So cute, we should all try harder to resist the urge to buy, buy, buy!

  13. Heather Smoke November 9, 2017 at 10:53 am #

    It’s cuter than the Target one! And I will have to look for pillow inserts at IKEA. They are so expensive at my local fabric store.

  14. Pamela Prussel November 9, 2017 at 10:37 am #

    Genius! That is the one reason I don’t buy pillows from Target. I already have these linen covers, time for an update. Thanks for sharing!

  15. Karen November 9, 2017 at 10:07 am #

    So cute :-)! Love how handy and spontaneous you are! Will you show us, what you ordered as well? I got some white plates :-) …

  16. Blue November 9, 2017 at 10:04 am #

    Brilliant! I like the Ikea covers. I can swap out different colors on a whim and storing the covers is much easier then a whole cushion.

  17. Brenda November 9, 2017 at 9:53 am #

    Oh Emily, what a wonderful idea! Love the results. Thanks for sharing, I’m all about using what I have :-)

  18. Kaylee Johnstone November 9, 2017 at 9:34 am #

    I love this idea! Might try it on a larger pillow. Maybe with Gold. Or Gold and red…. because Christmas!! :))

    • emily November 9, 2017 at 3:22 pm #

      Yes! Love the idea of gold.

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